water cooler games - banner ad games Water Cooler Games is a forum for the uses of videogames in advertising, politics, education, and other everyday activities, outside the sphere of entertainment."
in-game ad networks: wanna play, from jupitermedia - business white papers, webcasts and case studies - bnet.com Since the dawn of online video game, advertising game publishers have waited patiently for advertisers to take the industry mainstream. Integrating products into a highly interactive environment has always been strongly appealing, yet many marketers shied away due to uncertainty about targeting and ad delivery, and limitations in measuring consumer response. Finally, it seems at least one online gaming company is about to catch a break. On October 16 at the DigitalLife trade show in New York, in"
microsoft's in-game ad rev. sharing plan - fiercegamebiz Microsoft Casual announced a plan to share a percentage of in-game advertising revenue from its MSN Games with casual game developers. The new Ad-Share Program is designed to spur innovation in the casual games space and provide an additional stream of" /
google buys in-game ad firm Google Buys In-game Ad Firm, Internet Games, Google has spent $23 million to acquire AdScape Media, an in-game advertising company. No doubt"
realnetworks gets results with in-game advertising According to game distributor RealNetworks, the sweet spot for in-game ads has turned out to be casual games those simple but engaging Tetris-like puzzles, word challenges and card games that even people who don't play online games will kill a few minutes with. They're games that are easy to learn but hard to master, says Chris Houtzer, new media games director at RealNetworks. You can play them for" /
microsoft acquires video game ad network If Google can get into Radio ads, Microsoft can get into video game ads. According to Reuters, MSFT plans to pay 200 million to 400 million..."
bit-tech.net | google buys in-game ad firm Google is extending its god-like advertising empire, now having bought out an in-game advertising firm. "Plug and Play" is starting to take on a whole new meaning..." /